One place, not twelve apps
Goals, tasks, focus, notes, journal, tracking: in a single window that remembers what you did yesterday. No data to copy from one tool to another.
ABOUT
Consistency isn’t decided. It’s organised.
Shale came out of a simple observation: most people know what they should be doing. What’s missing isn’t willpower — it’s one place where everything holds together.
THE PROBLEM
WE STARTED FROM
WE STARTED FROM
Everyone has tried, and everyone has given up.
[TO COMPLETE — your personal story: the moment you realised the problem wasn’t motivation. Two or three concrete sentences beat an abstract paragraph: one specific day, one specific frustration.]
[TO COMPLETE — what you tried before: task apps, spreadsheets, notebooks, scattered notes. Why each one missed: too much configuration, too many silos, nothing that remembered what you did yesterday.]
[TO COMPLETE — the turning point: what you decided to build instead, and who for first.]
Make consistency possible without thinking about it: the tool remembers, you move forward.
WHAT MAKES
SHALE DIFFERENT
SHALE DIFFERENT
Tracking happens on its own
The journal writes itself from what you actually do in the app. You don’t have to document your own day for it to be measured.
Your data stays with you
On macOS everything lives in a local file you can take with you. Whatever goes to the server to sync your devices is encrypted on your machine, with a key we do not hold. No access to your broker, no API key forced on you.
We measure behaviour, not outcome
Streaks, consistency and how well you follow your own rules are measured. The financial result is far too noisy to tell you whether you’re improving.
No gamification, no judgement
No points, no leaderboard, no comparison with other users. Reminders do exist — streak at risk, habits left unchecked — but they are computed on your machine, capped per day, and each one can be switched off in the settings. The only benchmark is who you were thirty days ago.
QUI FAIT SHALE
[TO COMPLETE — two sentences on who you are and what you did before Shale. The reader wants to know why YOU can solve this problem.]
[TO COMPLETE — your relationship with trading and productivity: how long, what you learned from your own mistakes, what you used before building Shale.]
[TO COMPLETE — how you work today: alone, at what pace, and what that means for users — support answered by you, an open roadmap, no investors to satisfy.]
[TO COMPLETE — one strong line of your own, the one you’d repeat if asked why Shale exists.]
WHERE SHALE STANDS
[Month YYYY]
First version, for myself alone
[TO COMPLETE — the beginnings: a personal tool, not yet a product.]
[Month YYYY]
Private beta
[TO COMPLETE — how many testers, and what they changed in the product.]
Today
macOS available
All twelve modules are here, the trial lasts 7 days and asks for no card.
[Quarter]
Windows
Same app, same local data, same price.
[Quarter]
Mobile web
A companion for checking in and ticking off on the move — the desktop stays the workstation.
Try it for seven days.
No card, no commitment. If it changes nothing about your mornings, you’ll know soon enough.